I completed Eddie Shleyner’s Transformational Landing Pages Course.
Each week I receive the VeryGoodCopy newsletter. I like Eddie Shleyner’s approach to copy, his advocacy for the arts, and the fact that he minimizes or outright avoids affiliate nonsense.
I was gifted the course for free, but this review assumes you will purchase access to the course at the sale price of $199. You should not pay the list price of $399.
Not that there is no value in this course. Transformational Landing Pages includes 86 lessons, nine Modules, and around 2.5 hours of video. You also receive a landing page template and related resources to help you to build your own landing.
But the course is more than just landing pages. You learn about a range of concepts that apply to all areas of marketing, not just landing pages. The interface is also simple to navigate, each video averages around three to five minutes, and the provided resources are practical and encourage you to go hands-on to reinforce each lesson.
Where the course falls short is the lack of depth. Eddie Shleyner opens the course by detailing his time working professionally as a copywriter and marketing consultant.
I was the Copy Chief at G2.com. I owned copywriting at G2 for almost 3 years leading up to our Series D funding at a $1.1 billion valuation.
And a huge part of my job at G2 was to create digital campaigns and landing pages for various types of content. To do so, I leaned heavily on my classic direct-response copywriting experience — and what came out of that fusion of old techniques and new technology was a fresh and incredibly efficient way to sell paid—or free—content on a landing page.
And that’s what this course is all about: How to apply proven, classic direct-response thinking and writing to modern landing pages. The more you do that, the more likely you are to experience a transformational conversion rate, which, in turn, could transform your lead funnel, your business, and your bottom line.
Impressive credentials and a convincing sell. But I did not find those credentials represented well in the course. Not that it was not well made, but rather, it was too light on content or any kind of deeper insights.
I understand that for privacy reasons, he may not be able to disclose or directly share what he has worked on. But in the course, we only get to sample one fictitious landing page built to sell the real advertising book, “Scientific Advertising” by Claude Hopkins.
We don’t see any specific numbers related to the cost to publish landing pages, buying ads, or tools to monitor multiple landing pages, among other points.
With all of that being said, the course was not wasted on me. And that is for the reasons you will discover in this article.
Or, rather, this collection of LinkedIn posts that I have threaded together. On LinkedIn, I blogged about my progress through the course. Things did not go as expected.
I started by detailing what I learned in the first set of lessons, but on reflection, I feared that I was about to embark on a series of posts that started with, “Here are the 10 things I learned about X and Y and Z.”
That would be giving away the course. I also felt that did not help me to demonstrate any kind of critical thinking or creativity. My goal for LinkedIn going into the future is to reinforce my existing hard and soft skills, and how-to articles fail to do that.
And so that led me to think about how I could take a unique approach in talking about what I learned in each Module.
So this article is one-tenth a review and nine-tenths a reflection on what I uncovered while taking the course. My insights relate to marketing, AI, personal growth, and branding.
If you are interested in taking the course for yourself, find the course here.
Module 1 – Introduction
Module 1 consists of 4 lessons.
I have two goals in mind for completing the course.
The first is to learn a new skill for the sake of learning a new skill.
The second is to understand the role of copywriting and landing pages in 2023 and beyond – I am skeptical that we need more than generic templates and ChatGPT, but I hope the course changes my perspective.
I also receive the VeryGoodCopy newsletter, and I appreciate the attention and creativity that goes into producing that content, so supporting the creator (Eddie Shleyner) makes sense.
In this first module, Eddie Shleyner establishes his credibility as a copywriter, shows social proof for himself, and details what to expect from the course. He also provides an example landing page we will deconstruct throughout the course.
As part of this exercise, we are encouraged to make our own landing page. I skipped to Module 2 and downloaded the provided landing page template. I settled on SwipePages after trying a few landing page tools.
I would later switch to Canva when my SwipePages trial expired.
SwipePages was the first landing page builder that allowed me to create a landing page roughly matching the look of the template without having to add my credit card as part of a free trial. There are some quirks with SwipePages, but it did fine enough in the short time I gave myself to put the landing page together.
My landing page is about the fictional technology device, the Irony Decoder.
All of the copy on my landing page is my own. However, the images of people and the Irony Decoder were created using Midjourney.
There is little else to say. Module 1 is relatively brief. The most noteworthy slide from this module suggests that “People want a skill. Not more information.”
I agree that people want skills, but most people trap themselves in the information-gathering phase to avoid committing to a potential solution that could force them to try something new and fail. Overcoming this mental hurdle is not easy.
Developing new skills sharpens your mind and widens your perspective. You begin to invite problems into your life because you know there are always solutions. It also gives you a greater sense of confidence and self-worth.
I look forward to digging into Module 2.
Module 2 consists of 6 lessons.
This Module discusses:
- The distinction between ads and landing pages.
- Making big changes to landing pages during A/B testing.
- How to increase our odds of success.
This Module made me think about Skittles commercials and the YouTube channel Gamers Nexus.
Skittles commercials because I enjoy the creativity and the fact that when I go through the checkout at Publix, I think about that kid’s skin being covered in Skittles. Gamers Nexus because of the engagement that naturally comes through more profound research and community interaction.
Skittles commercials would be ads, and Gamers Nexus videos would be landing pages. I use these examples as a frame of reference to help me grapple with a few more significant ideas in this Module.
To dig into ads versus landing pages a bit deeper, it is essential to understand that ads are meant to elicit a response at a later date. We see a candy commercial, but we can only satisfy our desire for candy once we go to the store.
This contrasts with landing pages that demand immediate action. When Gamers Nexus evaluates a product, we can find affiliate links in the description to buy whatever is discussed in the video.
That is not to say landing pages can’t utilize the same ideas as an ad. We should want our landing pages to be creative and memorable through images, text, social proof, and CTAs. However, we do not want to lose sight of the purpose of a landing page, which is a conversion.
With that in mind, a landing page must accomplish many things and has many moving parts. To figure out which parts work and which do not work, we need to perform A/B testing. But not the kind of testing that sees us changing the color of the CTA or rewording the offer. Instead, we want to change so much about our B landing page that we will see a conversion rate for one of the pages that is at least 2x ~ 4x better than the other.
Eddie Shleyner does not state in this Module what to change about the landing page, but I suspect he will go into more detail later.
While we will make significant changes, it is essential to understand that we are not just making changes between our A and B pages for the sake of making changes. Instead, with each change, our aim should be to control our success. We change elements to achieve clarity, intensify desirability, earn credibility, and compel action.
Looking at the example landing page used in this Module and the one I created, I can see how each element might fit into those four things and what I might do differently as part of testing.
With Module 2 complete, I only have two concerns with the course. But I will circle back at the end and do a retrospective on the entire thing and whether I still feel those concerns are justified. For now, I will say that the information is accessible, and I can set the playback speed to 2X without missing anything.
Module 3 consists of 15 lessons. I am breaking Module 3 into two parts. This is part one of two.
My writing journey began in my early twenties, about a year out of college. I had a degree in graphic design and no prospects. Then I read an interview with Hugh Howey, the self-published author of the wildly successful Wool (Silo) series, which was recently adapted to Apple TV+.
In the interview, Hugh Howey came across as genuine, with a real passion for storytelling. He talked about how his ideas came from out of the inane details of reading a newspaper or watching the news. The same thing happened to me, except I did not know what to do with all of my daydreams. After that interview, everything came into focus.
Module 3 posits that this shared connection is core to a successful landing page.
I used Hugh Howey as an example. Eddie Shleyner used Charles Schulz, creator of the Peanuts series. In both examples, we, creators of landing pages, must recognize the power of a shared point of view.
This singular point of view is essential for what Module 3 is about: clarity.
If you have worked on a marketing team, you likely have been involved in the chicken with its head cutoff run-around that comes from talking about personas. The team comes together to talk about the “ideal customer.” You see their age, profession, family information, and whatever else the researchers feel best represents their target buying demographic.
Eddie Shleyner calls her “Jane,” a fictional amalgamation. A best guess. Polished, broad, and cliched. Perfect for pandering to a group of people who will smell your b*s* from a mile away.
What this Module argues is that we need a persona sans the “a.” Which is to say, a real person who you feel would benefit from what you have to offer.
Finding this person is relatively easy, especially with so many places for people to share their experiences, be it Reddit or Facebook. Then, simply reach out and talk with them.
The Module makes a few recommendations for successful interviewing. It may be worth investing time in another course to gain more depth on how to interview effectively. Regardless of how you conduct the interview, going through the process helps you to formulate a singular point of view to build your landing page around and also to anticipate questions and objections to your offer.
Eddie Shleyner tells a story about going to the store to buy a laptop. In the store, he could have a dialogue with the salesperson about a particular computer. A landing page does not allow for dialogue in the same way. And making updates and adjustments to your landing page can take time, leading to less clarity and lower conversions.
But with clarity, your landing page has a greater chance of creating a connection with the prospect.
But clarity is one of many steps that get us a successful landing page. We will talk about “Intensifying Desire,” “Earning Credibility,” and “Compelling Action” in the next Modules.
Module 3 consists of 15 lessons I am breaking Module 3 into two parts. This is part two and a continuation from the previous post.
Nicolas Winding Refn directed the film Drive in 2011. This modestly budgeted film cost $15 million and starred many A-listers, including Ryan Gosling, Carey Mulligan, Bryan Cranston, Christina Hendricks, Oscar Isaac, and Ron Perlman.
Watch the trailer, and you might believe that you are about to experience action that would make the Fast and the Furious films blush, with intense car chases, and a slick-talking wheelman (Gosling) who engages in shootouts with the mafia.
In actuality, Drive is a slow-paced, 100-minute drama intercut with brief scenes of driving and violence. While each scene shown in the trailer exists in the final film, a lawsuit was filed against the film in 2011, citing false advertising – the case has not been resolved.
That brings us to congruence, which bookends Module 3.
Congruence is a conversion principle that states that all elements of the landing page should align with your messaging and all of your outreach materials and the product or service you are offering. But when we talk about alignment (congruence), what are we talking about specifically?
When someone lands on your landing page, there are six key elements that help to earn a conversion.
- Primer
- Headline
- Subhead
- Body copy
- Call to action
- Art
Each of these elements needs to be carefully curated. When each element is in place, Eddie suggests you build your landing page before making your ads, emails, banners, or social media posts. This helps to ensure you have congruence.
Check out the course for more details about the above six elements. For everyone else…
The movie Drive is in my top 20. But I agree that the trailer for Drive presented elements of the film that did not match what viewers were given after purchasing their ticket. If I had to put a number to it, the elements of the trailer accounted for, perhaps, 5% or less of the entire runtime.
To that end, Drive earned a reported $81.4 million at the box office. The film was incredible. But I wonder if my desire to see the film would have been different had the trailer been cut to show the film for what it was: Ryan Gosling saying ten words and making eyes at Carey Mulligan.
Eddie Shleyner does not discuss the ethics of sales and marketing in the Transformational Landing Pages course. I do not have room to try and tackle that subject here. But I will argue that sometimes misleading your audience is a bullet you bite for a bigger potential reward. To that end, the final result better be damn good, or you may risk damaging your reputation or casting a product or service you are promoting in a bad light. Maybe you end up getting sued over it, whether frivolous or not.
Module 3 offers a lot of good information and ideas to think about.
Module 4 is the intermission.
As it is intermission… Let’s talk about Frank Stephenson.
Frank Stephenson is an automotive designer who designed cars like the R50~53 Mini Cooper, Ferrari F430, and Maclaren P1. He also runs a YouTube channel where he talks about automotive culture and critiques both professional automotive design and user-submitted designs.
Want to be like Frank Stephenson? Could you not just open your generative design tool and use in-painting to craft impressive automotive concepts?
Absolutely! But that is no replacement for skill and experience.
What does that look like in practice? Let’s go back to Frank Stephenson. As part of his content, he examines both production automotive design and user-submitted design concepts. You watch and hear him work through the application of form, lighting, human psychology, engineering, and marketing. He shows that each action of pen on paper has a reason and purpose.
I’d like to call special attention to the following sentence: The described skills of Frank Stephenson were developed over a lifetime and have been necessary to the success of his career.
If you aspire to design cars, but you struggle with drawing a cube, you can use generative tools to give you a cube. Then, use another tool to fill in your shading, add reflections, fix the perspective, and adjust the materials.
The same can be said for your blog, book, or landing page. Just tweak your prompt.
But what happens when you show up at BMW or Ferarri? How will you convince them you are the best candidate? You design things fast? That your portfolio has 100s of design concepts where others have 2 to 3 designs?
In a group of 10,000 people, where everyone else also has 100s of designs, and they all did them over the weekend, what chance do you have?
Our emails, blogs, and product descriptions have long been plagued by bad writing. Gratefully, generative tools afford more people the ability to convey their thoughts and the features of a thing more coherently. But we must recognize the other side.
Increasing access to something will necessarily make that thing more derivative. More people can do the same thing you are doing. But what some other people will not do is “cut their teeth” to acquire the skills that transform the creation process.
The development of these skills takes work. The cycle of goal setting, growth, plateau, and decline before future progress kicks in is frustrating and enough to send anyone into an existential crisis. But going through this process and not giving up has many more positives than can be fit into 3,000 characters.
Generative tools are a misdirection in any person’s creative pursuit. A kind of clever trick that exploits basic human psychology to favor the path of least resistance, gluttony, wealth, and greed. But none of that is sustainable, spiritually, creatively, or intellectually. It is hollow and ultimately meaningless.
Generative tools now and in the future will make it increasingly easy to achieve an end result.
End results are boring.
The process of getting to where you are going is interesting and valuable.
Module 5 consists of 37 lessons. I am breaking Module 5 into three parts. This is part one of three.
We have learned how to establish clarity with a headline, subhead, body copy, and images. Now, despite your best efforts, you are losing the viewer’s attention and not getting the conversion.
The fix: Intensify desire.
How do you do it?
When thinking about this Module, I recalled a specific Dropps commercial and how the company used fascinations to intensify desire and get my conversion.
Dropps are laundry detergent pods. I have never been loyal or cared about a laundry detergent brand. Billy Mays for OxiClean is the exception. But this Dropps commercial changed my perspective.
The commercial opens with the CEO of the company naked in a tub. The tagline for the commercial is “The Naked Truth About Laundry.” You can find it on YouTube. It may or may not be SFW, depending on your organization.
The CEO compares Dropps, biodegradable pouches filled with a six-ingredient detergent mix, to competitors selling bulky plastic jugs with long ingredient lists. The scene ends with him dropping a pod into the bath, suggesting Dropps are gentle enough to bathe in. The commercial continues to other scenes of him in the laundry room and outside, making puns about nudity and packages, and talking about recycled materials, positive reviews, credentials, etc.
The naked CEO in the tub captured my attention, but what intensified my desire for the product was the angle of ditching large plastic containers in favor of recycled cardboard packaging and the six-ingredients formula. These were fascinations that were unveiled as the commercial went along. I came for the naked CEO and left with a strong sense of desire for some colorless, odorless laundry pods.
I have been using Dropps for a little more than two years. Yesterday, I received an order of 270 pods to get us through the following year.
But that is me. The product or the commercial may not have created any desire for someone else. I suspect plenty of people would say, “Once it goes down the drain, it is not my problem.” Some people also like to reuse those plastic jugs in their gardens. Others prefer not to order household products online when Target is down the road. Or they just need to see the little OxiClean bubbles hit the fabric and make stains vanish.
Now is a good time to return to the concept of creating clarity when you sell something. In copywriting, we must decide what feature and benefit we want to focus on. This will hook a segment of viewers we want to convert to our product or service. Remember: this is one thing.
An advertisement or landing page can not and should not be for everyone.
I used to have negative associations with doing laundry and stuffing those stupid plastic containers into the trashcan. Now I tell everyone about using Dropps.
Module 5 is the longest course, and we have yet to discuss the helpful template Eddie Shleyner provides to make writing fascinations easy. If you can write them, they will come.
Module 5 consists of 37 lessons. I am breaking Module 5 into three parts. This is part two of three.
This Module is dense, but many of the concepts and resources provided have been helpful. In my previous post about Module 5, I talked about how a laundry detergent commercial captured my attention and built on that interest by using clarity and fascinations to intensify my desire. The result: I became an advocate for the Dropps brand.
Eddie Shleyner describes writing these fascinations as the most important part of copywriting. Fascinations work for any good or service you could offer.
I came up with the fictional product, the Irony Decoder ring. Eddie Shleyner used an example of a copywriting book “Scientific Advertising” by Claude Hopkins.
I considered switching from my meme product to something real, such as a health supplement or a drawing book.
But then I saw the news story for Humane’s Ai Pin, a small lapel device with a projector that casts poorly rendered green light onto your hand and costs $700 before the $24 monthly fee. That affords you a product that is made redundant by the cell phone you already have in your pocket.
I think I may have been ahead of the times with my innovative Irony Decoder product. So I will press forward and develop more fun and fictional marketing materials for my equally compelling and useful device. I need to add AI features to make it investor-friendly, I suppose.
Before wrapping up, Eddie Shleyner makes a point of talking about whether fascinations are clickbait. He points out that our audience determines if a fascination is clickbait. For example, if we are speaking to a person we deem our target audience, and your fascination delivers on its promise, then it is compelling and not clickbait. But if someone who is not our audience sees the same fascination, they are more likely to regard the fascination as clickbait.
As the copywriter, you have to figure out if what you are selling can meet the expectations set by your fascination. My product is fictional, so they are entirely clickbait.
In the next post, I will dig into the resource provided in this Module that breaks down each of the 18 suggested fascinations and try my hand at writing a few more varieties for real products you could offer on a landing page today.
Module 5 consists of 37 lessons. I am breaking Module 5 into three parts. This is part three of three.
I was going to move onto Module 6, but I decided to take a detour and see how I would fare writing fascinations for the book “Successful Drawing” by Andrew Loomis, a stress supplement product, and a mountain biking guide. I already created my fascinations as part of the landing page for the fictional Irony Decoder product.
I did this because Module 5 included a resource with fascinations written by other copywriters from a range of industries to demonstrate how fascinations could look and feel different depending on what you are advertising.
I included screenshots of those in this post.
Thankfully, fascinations are not difficult to understand. But they can be time-consuming to write, especially if you have not spent the time doing your research beforehand. As my time has been limited recently, I did my best to balance thoughtfulness with speed.
I had hoped to come out of this part of the Module wide-eyed with wonder. And I did. I discovered that writing fascinations is not something I desire to do again. While the exercise was insightful, I prefer long-form content writing and editing. If challenged with this activity in the future, I am confident that I could manage a generative tool to perform the task equally as well as my own hand.
To understand fascinations better, you will have to give the course a go. Eddie Shleyner digs into each fascination, how to source them from research or your product, and greater context around their use and purpose on the landing page. We also get some guidance around word choice, what to avoid, and what works best when producing fascinations.
This Module has been the most actionable and has given me greater insight into the role of copywriting in landing page creation. Additionally, it provides some clarity around whether I want to dig into copywriting further when I finish this course.
I am on Eddie Shleyner’s Transformational Landing Pages course Module 6. We are in the second intermission…
Let’s talk about headlines.
Nearly a decade ago, I worked for a small regional newspaper.
Something that happened frequently is that a story, for example, discussing a change in healthcare coverage, would come through the AP news exchange.
Instead, we waited for the article covering the same law or change that was written as a human-interest piece. The article would contain factual information about the change or law but would focus on a person affected by what just happened.
In 2012, Eric might have written the headline as:
– “Healthcare Policy Affects Patients Undergoing Treatment”
That is one example. It is factual and draws interest. While potentially a contentious issue, it achieved its goal.
Now, for fun, let’s change where the headline is published.
Digital News Headline:
-“She Had Two Treatments Left, Then the Hospital Turned Her Away”
Landing Page Headline:
– “Rule Change Leaves Sick Patient With No Hope – Is Your Insurer About to Drop Your Coverage?”
Left-Leaning:
– “Healthcare Bill Eliminates Coverage for Thousands of Patients”
Right-leaning:
– “Healthcare Bill Protecting Consumer Choice Passes House.”
The headline that is interesting to me is the one that reads, “She Had Two Treatments Left, Then The Hospital Turned Her Away.”
This is the structure for news headlines I see frequently in 2023. It reads like that famous short-horror story, “For sale: baby shoes, never worn.”
Let’s keep toying with it:
– “He thought he bought a puppy, then it started to grow”
– “She had $100K in debt, then social media made him millions”
– “First my husband left, then my stuff”
You get the picture. I see it as a weird ethical grey area. It leans into being overly editorialized, but people’s attention spans are short, and video is increasingly popular. So you need to find more ways to get people to read what you have written. After all, written information remains the best way to record and share information at scale. So if you must do it, you may as well get more eyeballs on it.
In a previous post about fascinations, I found a few headlines that stole my attention. That led me to think about why they stole my attention.
“Hollywood Finally Figures Out What to Do With Nathan Lane.” Nathan Lane does not come to mind when I think of celebrities. But I like the idea that someone who has been passionate about their craft finally gets their due, even if it took 60+ years.
“Testing Crayola vs Japanese chalk” – This one is tricky because the image and the text are so different. They attract me for unique reasons. Given the 10M views, the combination of headlines clearly worked. The content is also insightful for being short in length.
“How I put down my phone and started making art I cared about” – Another one where the headline and the thumbnail differ. The statement “create or be consumed” is something I can get behind. People are generally unhappy, and some of that has to do with how much time people waste for an easy dopamine hit rather than investing in fulfilling hobbies and skills.
All of the above to say: Headlines can be interesting, depending on who you are, and what interests you. Much like fascinations. Which stem from clarity. It. Is. All. Connected!
Modules 7, 8, and 9 have 15 lessons collectively and cover the topics of earning credibility, compelling action, and testing.
I bundled these together due to a lack of… discussion points.
For this reason, I am going abstract.
The topics in these last modules make me think about Tinder, Hinge, and OKCupid.
Marketers use the analogy of dating to represent where someone stands in the customer journey and inform how we might act towards them.
To put a twist on this, I want to argue that if you have experience with a dating app, you have the tools to make a successful landing page.
If I were to revisit modules 1 through 6 using this framework, I would have said the topics discussed were more analogous to best practices in setting up your profile, taking photos, and writing a compelling bio.
That means that these last modules I am talking about now are about building upon previous elements of your landing page (profile) and knowing when the right time is to ask your match (customer) out for coffee (conversion).
So how do you build momentum and increase your chances of getting the date?
– Credibility – For a landing page, this can be a business logo, an award, reviews, or a snippet from an industry figurehead. For a dating app, it might be education, a career, a photo of a friend group, or a specific activity you participate in.
Compelling action – I have done all the work for you, there is nothing to lose, I have your attention, and there is a 2X money-back guarantee. Conveying each of these instills confidence and offers hope that what you are offering is both the right solution and low risk. For a dating app, you come across as genuine and polite, ask meaningful questions, and you want to meet somewhere public and busy (low risk).
Testing – Testing is key to landing page success. Between our A and B versions, the goal is to multiply the conversion rate by up to 4X or more. In the same way, you might use Tinder and get one date every four months. So you hop over to Hinge and land one date every month. A product or service can appeal to someone for a variety of reasons. In the same way, some types of people are a bad fit for the demographics of some dating apps.
Now you can make the big ask. Use a big bright button with a short message. Something like, “Buy Now – Save 50%.” And link to an order page that requires a single click. On a dating app, you might say, “Are you free on [evening] to go to [place]? Let’s keep it to 45 minutes because I want it to be low-pressure.” Or, if you share a specific interest, do that.
If played out correctly, there will be a feeling of urgency that gets the conversion or date. If not, you need to circle back and review everything and work through the entire landing page from scratch. The same goes for your online dating profile.
Now I am done. This was a weird sequence of posts about a landing page course. But now I can write a proper review.
And here we are at the end of the review, which turned out not to be a review.
As I mentioned in the beginning, this course sent me down an unexpected path.
What I appreciated most about this course is the feeling of creative renewal that I discovered along the way.
A mantra I have come to say this year is, “If AI can do it, then I should not be doing it.”
While ChatGTP could create something equivalent to what I have written above with careful prompting, you would still need the right mind to do the work. A tool itself can complete a task, but more is needed to complete the task skillfully.
Not everyone will learn to appreciate their mind or stretch their innate abilities to approach new or existing concepts in unique ways. It seems that this is getting worse, despite having so many tools in society. We are fast descending down an irreversible path of mediocrity.
My hope is that doubling down on my own education and reinforcing good foundations in thinking and writing will provide me with new opportunities. And if I can advocate for the same in others, they will have good opportunities as well.
Even if copywriting, landing pages, or writing articles is no longer a viable career option, we could still conduct the band, so to speak.
Those of us in the arts (as of 2024) are certainly fearful of AI. So many writers were laid off this year. Their jobs were to write product descriptions, how-to content, and social content. Content that is mostly derivative and proven to be easily automated.
Will automation come for the rest of us? Or will those who have troubled themselves to develop a deeper understanding of their abilities and nurtured existing skills suddenly no longer compete with anyone? Could the so-called prompt engineers of the future be the people who became more self-aware, adaptable, creative, and intellectual?
Because so many people do not want to do it, or for other reasons, can not do it?
At one point, I mentioned being concerned with specific aspects of this course. My conclusion is this: Most people read the headline, look at the offer, and click buy or click away. Provided the landing page is specific to their needs, nothing else matters.
In time, all landing page creation will be automated, then become derivative, and later become a meme of itself. Just like all image and text generation,
Now, I need to move on. While I work to reinforce my existing creative and technical ability, I must seek to apply these skills and talents to other professional pursuits.
And that is the future I can see, all thanks to this course. A few negative things happened in 2023 that led me to doubt if I could ever have another career. Now I see that there are pathways forward.
So, I thank Eddie Shleyner for that.
Buy the course and see what conclusions you come to. You may get something entirely different from it. Whatever that may be, I hope it enlightens you on a new path forward, whether in content or something else.
