Google rushed out its Search Generative Experience (SGE) to stave off a perceived threat to its online search business from Microsoft’s integration of AI into Bing Search. SGE is powered by Google’s own LLM technology that was initially...
SEO editing is the process of revising a piece of content so that it sends the right ranking signals to Google. There are few shortcuts to ranking highly in Google these days. Those few remaining “black hat” techniques that still plague...
Internal links create connections between pages on a website, and they do a few other important things, including: Giving readers a path to dig into relevant topic without leaving your website, which helps establish you as an authority. Guiding the...
In the eight years (give or take) I have been working as a content writer and editor in different capacities, my knowledge of SEO has changed significantly. Early in my career, I couldn’t begin to grasp the importance, difficulty, and ease of...
I build a content calendar with 132 rows each month. Eighteen of those rows require a keyword, headline, brand and product, and reputable external sources. The remaining 114 require a keyword, headline, and external links; 44 of those 114 rows also...