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SEO Editing: How to Get Google’s Attention

SEO editing is the process of revising a piece of content so that it sends the right ranking signals to Google. There are few shortcuts to ranking highly in Google these days. Those few remaining “black hat” techniques that still plague...

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Internal Linking: A Guide for Writers

Internal links create connections between pages on a website, and they do a few other important things, including: Giving readers a path to dig into relevant topic without leaving your website, which helps establish you as an authority. Guiding the...

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Building a Content Calendar

I build a content calendar with 132 rows each month. Eighteen of those rows require a keyword, headline, brand and product, and reputable external sources. The remaining 114 require a keyword, headline, and external links; 44 of those 114 rows also...

Eric Mazzoni